What is zara?

Zara is a Spanish apparel retailer based in Arteixo, Galicia. Founded in 1975 by Amancio Ortega and Rosalía Mera, it is the flagship brand of the Inditex group, the world's largest apparel retailer.

Here's some information about Zara:

• History: Zara's first store opened in A Coruña, Spain, with the name initially intended to be "Zorba" after the film Zorba the Greek, but this was changed because a bar nearby already had the same name.
• Business Model: Zara is known for its fast fashion business model. It quickly responds to changing trends and produces new designs in small batches to avoid overstocking.
• Design and Production: Zara's design team closely monitors fashion trends and adapts them into affordable clothing. A significant portion of its production is located in Europe and nearby countries, enabling quick turnaround times.
• Global Presence: Zara has a large number of stores in countries all over the world. The company also has an online presence.
• Sustainability: Zara has faced criticism regarding its environmental impact and labor practices. The company has taken steps to improve its sustainability efforts, including using more sustainable materials and improving working conditions in its supply chain.
• Pricing Strategy: Zara aims to offer fashionable clothing at affordable prices. Although it is considered to be affordable it is more expensive than retailers like H&M and Shein.