What is complimentary?

Complimentary, in the context of hospitality and customer service, refers to the provision of goods or services without charge. These complimentary items or services are given as a goodwill gesture to customers to enhance their experience and show appreciation for their business.

Examples of complimentary items may include free snacks and drinks offered on a flight, complimentary toiletries in a hotel room, or a free dessert at a restaurant. Complimentary services may include valet parking, shuttle transportation, or a welcome drink on arrival.

Complimentary items and services are commonly used by businesses to differentiate themselves from competitors and encourage repeat business. They can also be used to address customer complaints or to apologize for a poor experience. However, it is important for businesses to balance the cost of providing complimentary items or services with the benefits they bring to the customer experience.