What is enewsletter?

An eNewsletter is an electronic communication medium designed to disseminate regular updates and news to subscribers via email. It is an effective means of reaching a large audience, as it allows you to send customized content, promote new products and services, highlight important news or events, and engage with your audience. eNewsletters are typically sent out weekly, biweekly, or monthly, and contain information about the company, its products or services, industry news, and relevant articles or blog posts. They are a cost-effective way of improving customer retention rates, strengthening relationships with existing customers, and generating new business through referrals and exposure. To create an effective eNewsletter, it is essential to focus on creating valuable, informative content that is engaging and relevant to your target audience. Additionally, optimizing email subject lines, including calls-to-action, and ensuring emails are mobile-friendly can help improve open rates and engagement.