What is giggachad?

Giggachad, often simply referred to as "Chad," is an internet meme depicting an extremely muscular and conventionally attractive man. It's used to represent the idealized alpha male, embodying traits like confidence, dominance, and success with women. The meme often appears in online discussions about masculinity, relationships, and societal hierarchies, frequently in an ironic or satirical context.

The character is based on a photograph of Russian bodybuilder Ernest Khalimov, though the image is often heavily photoshopped and augmented to exaggerate his features. The exaggerated features are key to the meme's purpose, representing an almost cartoonishly perfect ideal.

The use of Giggachad in internet culture often involves contrasting him with other archetypes, such as the "Soyjak" or "Virgin," to highlight perceived differences in social status, attractiveness, or personality. The meme can be used in both a positive and negative light, either to celebrate traditionally masculine qualities or to critique the unrealistic expectations and pressures associated with them. The "chad" archetype has become so widespread that he is used to represent general Alpha%20Male behaviour regardless of a person's physical appearance.