What is grwm?

"GRWM" stands for "Get Ready With Me." It's a popular format of content, especially on platforms like YouTube, TikTok, and Instagram, where creators share their routines for getting ready for an event or a typical day. This might include makeup tutorials, outfit selection, hair styling, and sometimes even skincare routines. GRWM videos can be casual or highly produced, and they often include personal stories or life updates, making them a combination of a tutorial and a vlog. They're popular for their relatability and the opportunity to engage with the creator's personality while also picking up beauty or fashion tips.