What is grwm?

GRWM: Get Ready With Me

"GRWM," short for "Get Ready With Me," is a popular type of video content, especially prevalent on platforms like YouTube, TikTok, and Instagram. These videos typically feature a creator documenting their routine of getting ready, which usually includes elements of:

• Makeup: Applying cosmetics and demonstrating beauty techniques.
• Skincare: Showcasing skincare routines and products.
• Hair%20Styling: Demonstrating different hairstyles and hair care practices.
• Outfit%20Selection: Choosing an outfit and explaining the reasoning behind the choice.
• Chatting: Often, creators will talk to the audience about their day, share personal anecdotes, give advice, or discuss relevant topics while getting ready.

The appeal of GRWM content lies in its relatability, informativeness, and entertainment value. Viewers can learn new tips and tricks, discover new products, and feel a sense of connection with the creator. The genre fosters a community and can be both a source of inspiration and a form of relaxation for audiences.