What is hm?

H&M (Hennes & Mauritz) is a Swedish multinational clothing-retail company known for its fast-fashion apparel for men, women, teenagers, and children. It operates in numerous countries and is one of the leading global fashion retailers.

Key aspects of H&M include:

  • Fast Fashion: H&M focuses on offering trendy clothing at affordable prices, quickly adapting to the latest fashion trends.

  • Sustainability Initiatives: The company has made efforts to improve its sustainability practices, including using more recycled materials and offering clothing recycling programs. However, these efforts are often criticized.

  • Global Presence: H&M has a vast network of stores across the globe, and also sells its products online.

  • Collaborations: H&M is known for its collaborations with high-end designers and celebrities, which create limited-edition collections that are highly sought after.

  • Affordable Pricing: One of the core strategies of H&M is to offer fashionable items at competitive prices, making fashion accessible to a broad consumer base.