H&M (Hennes & Mauritz) is a Swedish multinational clothing-retail company known for its fast-fashion apparel for men, women, teenagers, and children. It operates in numerous countries and is one of the leading global fashion retailers.
Key aspects of H&M include:
Fast Fashion: H&M focuses on offering trendy clothing at affordable prices, quickly adapting to the latest fashion trends.
Sustainability Initiatives: The company has made efforts to improve its sustainability practices, including using more recycled materials and offering clothing recycling programs. However, these efforts are often criticized.
Global Presence: H&M has a vast network of stores across the globe, and also sells its products online.
Collaborations: H&M is known for its collaborations with high-end designers and celebrities, which create limited-edition collections that are highly sought after.
Affordable Pricing: One of the core strategies of H&M is to offer fashionable items at competitive prices, making fashion accessible to a broad consumer base.
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