What is hype?

Hype is an intense excitement or enthusiasm for something. It is often sparked by extensive media coverage or marketing campaigns that create buzz around a product, event or idea.

Hype can be positive or negative, and can drive a lot of attention and interest in the thing being hyped. However, it can also lead to disappointment if the hype does not live up to expectations.

Social media has played a big role in causing hype, as trends, memes and viral content quickly spread and create a buzz around various topics.

In the business world, hype is often used as a marketing strategy to generate interest in a new product or service, but it can also be used to create an artificial scarcity, where it is more about creating demand than actual supply.

Overall, hype can be a powerful force that can drive people to action, but it should be used wisely and with caution.