What is jabong?

Jabong was a popular Indian fashion and lifestyle e-commerce portal founded in 2012. It offered a wide range of apparel, footwear, accessories, and beauty products. Key aspects of Jabong include:

  • Product Variety: Jabong boasted a diverse selection of items from both Indian and international brands, catering to a broad customer base.

  • Brand Partnerships: It collaborated with numerous established and emerging brands to provide a curated collection of fashion choices.

  • Online Shopping Experience: Jabong focused on providing a user-friendly website and app experience, aiming for seamless browsing and purchasing.

  • Delivery Network: A significant aspect was its efficient logistics network which facilitated deliveries across India.

  • Acquisition by Flipkart: In 2016, Jabong was acquired by Flipkart, a major Indian e-commerce company.

  • Integration with Myntra: Following the acquisition, Jabong was integrated with Myntra, another Flipkart-owned fashion e-commerce platform. The Jabong website was eventually redirected to Myntra.