What is kidcore?

Kidcore is a subculture that is centered around the aesthetic of childlike innocence and nostalgia for childhood media and culture. It is characterized by bright colors, cute and playful elements like plush animals, cartoons, and toys, and a general focus on the kind of things that appeal to children. Kidcore often incorporates elements of other subcultures, such as fairy kei and pastel goth, but maintains a distinct focus on childlike themes and imagery.

The rise of kidcore can be seen as a reaction to the darker, more adult-oriented subcultures that have been popular in recent years, such as goth and emo. Kidcore offers a refreshing break from the seriousness and darkness of these subcultures, and celebrates innocence, playfulness, and childlike wonder. It has gained popularity on social media platforms like TikTok and Instagram, with users sharing photos and videos of their kidcore outfits, accessories, and home decor.

Kidcore is often associated with the nostalgia for childhood media and culture from the 90s and early 2000s, and is heavily influenced by anime, manga, video games, and cartoons from this era. However, it also incorporates elements of vintage children's media, like old Disney movies and classic nursery rhymes. The overall effect is a whimsical, cheerful, and quirky aesthetic that appeals to those who are looking for a sense of lightheartedness and playfulness in their fashion and lifestyle choices.