M&M's is a brand of colorful sugar-coated chocolate candies produced by Mars, Incorporated. They were first introduced in 1941 and have since become one of the most popular candy brands in the world.
M&M's come in a variety of flavors and colors, with some of the most popular being milk chocolate, peanut, peanut butter, and crispy. The candies are typically small and round with a letter "M" printed on one side.
M&M's are often used in baking and desserts, as well as being enjoyed as a standalone snack. They are also commonly used as party favors and in candy dishes.
The brand has created various marketing campaigns and commercials over the years, featuring the iconic characters of the "spokescandies" such as the Red, Yellow, and Green M&M's. In 1995, the famous slogan "Melts in your mouth, not in your hand" was introduced and has since become synonymous with the brand.
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