What is retargetting?

Retargeting is a digital marketing strategy that involves targeting ads to users who have previously interacted with a company's website or other digital assets. Retargeting uses cookies to track users and serve them ads that are likely to be relevant based on their past behavior.

Retargeting can be used to increase conversions, improve brand awareness, and drive repeat sales. It is particularly effective for e-commerce companies and those with a strong online presence. Retargeting can be done through various channels, including display ads, social media platforms, email marketing campaigns, and search engine advertising.

Effective retargeting requires a well-planned strategy that takes into account factors such as audience segmentation, ad placement, and ad creative. Advertisers need to carefully monitor and analyze the performance of their retargeting campaigns to ensure they are achieving their desired outcomes. Overall, retargeting is a powerful tool that can increase customer engagement, drive conversions, and maximize marketing ROI.