What is rpx?

RPX (now known as Janrain Engage) was a service that simplified website registration and login by allowing users to sign in with their existing accounts from various social networks and identity providers. Instead of creating a new username and password for each website, users could leverage their accounts from platforms like Google, Facebook, Twitter, Yahoo, and many others.

Here's a breakdown of key aspects of RPX/Janrain Engage:

  • Social Login: The primary function was to offer a streamlined social login experience. This improved user convenience and reduced friction in the registration process.

  • Identity Management: RPX provided a centralized identity management solution, abstracting away the complexities of dealing with different authentication protocols and APIs from various providers.

  • Data Portability: It enabled websites to collect user profile data from social networks (with user consent), enriching their user databases and enabling more personalized experiences. Important considerations include user privacy when handling this data.

  • Simplified Integration: RPX offered libraries and APIs that simplified the integration process for developers, making it relatively easy to add social login functionality to websites and applications.

  • Janrain Engage: RPX was acquired by Janrain and rebranded as Janrain Engage. Janrain continued to offer the service as part of their larger customer identity and access management (CIAM) platform. This includes providing better user experience for end users.