What is sachplakat?

Sachplakat is a type of poster design that originated in Germany in the late 19th century. The word "sachplakat" translates to "factual poster" in English, and it is characterized by a minimalist and straightforward design approach that prioritizes conveying information clearly and effectively.

Sachplakat posters typically feature bold typography, simple graphic elements, and a limited color palette. They are often used for advertising products, events, or political campaigns, and are designed to quickly grab the viewer's attention and communicate the key message in a direct and concise manner.

Sachplakat became a prominent design style in the early 20th century, with artists such as Lucian Bernhard and Ludwig Hohlwein creating iconic examples of the genre. The influence of sachplakat can be seen in contemporary graphic design, with its emphasis on clarity, simplicity, and visual impact still resonating with designers today.