What is adjust?

Adjust is a mobile app attribution and analytics platform that helps mobile marketers understand how their marketing campaigns are performing. The platform provides multiple features such as user acquisition tracking, ad fraud prevention, deep linking, cohort analysis, and more. Adjust collects and analyzes data from multiple channels to provide insights that help businesses optimize their campaigns. The company was founded in Berlin in 2012 and has since expanded to offices in San Francisco, Istanbul, Tokyo, and Beijing, with clients including major global brands like Rocket Internet, Rakuten, DraftKings, and more.