What is copy?

Copy, in the context of marketing and advertising, refers to the written or spoken text that aims to persuade an audience to take a specific action. This action could be anything from purchasing a product to signing up for a newsletter. Effective copy is clear, concise, compelling, and tailored to the target audience.

Key elements of copy include:

• <a href="https://www.wikiwhat.page/kavramlar/Headlines">Headlines</a>: The first and often most important part of the copy, designed to grab the reader's attention.
• <a href="https://www.wikiwhat.page/kavramlar/Body%20Copy">Body Copy</a>: The main text of the advertisement or marketing material, which provides more detail and supports the claims made in the headline.
• <a href="https://www.wikiwhat.page/kavramlar/Call%20to%20Action">Call to Action</a>: A clear and direct instruction that tells the audience what to do next (e.g., "Buy Now," "Learn More").
• <a href="https://www.wikiwhat.page/kavramlar/Slogans">Slogans</a>: Short, memorable phrases used to reinforce a brand's message.
• <a href="https://www.wikiwhat.page/kavramlar/Taglines">Taglines</a>: Similar to slogans, but often used specifically at the end of an advertisement or marketing material.

Good copywriters understand the principles of <a href="https://www.wikiwhat.page/kavramlar/Persuasion">Persuasion</a> and use techniques like storytelling, emotional appeals, and benefit-driven language to connect with the audience. They also understand the importance of <a href="https://www.wikiwhat.page/kavramlar/SEO">SEO</a> (Search Engine Optimization) when writing copy for digital platforms.