What is resending?

Resending refers to the act of sending the same message or communication again, usually to an individual or group who did not initially receive or fully comprehend the message. It is often used in email marketing or communication, where a sender may resend an email campaign or newsletter to subscribers who did not open or click on the first message. Resending is also used in situations where technical or delivery issues may have prevented the original message from being delivered. However, it is important to practice caution when resending messages, as excessive resending may lead to subscribers opting out or flagging the communication as spam.